Graduate Fashion Week 2016 – Design Proposal
This project was a proposal for the design of the Ravensbourne lookbook and stand at Graduate Fashion Week 2016. The brief was to design a concept for the stand and lookbook for GFW based around the theme of brutalism.
After researching visual merchandising trends on WGSN, I decided to use the Feminine Brutalist emerging store design trend as my key inspiration. I was drawn to the soft pastel colours mixed in with sharp edges and concrete textures and thought that this would work well for the space at GFW as well as in the graphic design of the lookbook.