D&AD New Blood 2016 – GOOD SH*T

This project brief was set by Design Bridge as part of D&AD’s New Blood programme for 2016. The brief was to create a gender-neutral, mass-market beauty brand which breaks stereotypes. I wanted my brand to be 100% natural and vegan (therefore accessible to everyone) but not in a condescending way. I kept my packaging bold and simple to appeal to a wider range of people and to give it shelf appeal.

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