All Of Us Proposal Report

The aim of this project was to refine a concept for my Final Major Project and research all of the stages needed to make it happen.

I had to first set myself a brief based around my chosen idea which I called All Of Us. All Of Us is a gender-neutral, online fashion store which allows people to shop for clothing, shoes and accessories without worrying about the gender labels attached to most fashion on the market.

I spent time researching the current market and analysing where All Of Us would fit in as a website aimed at millennials who want to shop a large range of different brands in one place which aren’t categorised by gender. From my market analysis as well as primary research with the target market I developed a strong brand identity and created a brand pack and PR schedule for All Of Us.

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